The distribution playbook
Working notes on offers, positioning, and the content engines we build for the founders and creators we partner with. No theory we haven't shipped.
1,763 articles across every niche we serve, and counting.
Samy · Sep 10, 2026
MSSP Content Marketing: How Managed Security Providers Stand Out
Almost every managed security provider promises a 24/7 SOC, expert analysts and peace of mind, so buyers cannot tell them apart. Here is how I would approach MSSP content marketing so the right mid-market buyers can see why one provider is different.
Read articleSamy · Sep 9, 2026
Coach Case Study Content: Telling Client Stories Honestly and Well
A good client story is the most persuasive content a coach can publish, and the easiest to get wrong, through vague testimonials, inflated results or careless consent. Here is how I would build case study content for coaches that is honest, specific and genuinely useful to prospects.
Read articleSamy · Sep 9, 2026
How VC Firms Win Competitive Rounds Before the Term Sheet, With Content
In a competitive round, the founder is choosing between investors who look similar on paper, and the decision is often made before anyone sends a term sheet. Here is how content quietly wins those rounds, and what to publish so it works for you.
Read articleSamy · Sep 8, 2026
Factory Tour Video Content: Letting Buyers Walk Your Floor From Anywhere
Many industrial buyers will never visit your plant before placing an order, and a good factory tour video is the closest they get. Here is how I would plan factory tours for buyers, recruits and the curious, and how to use them in sales.
Read articleSamy · Sep 8, 2026
Turning Threat Research Into Content That Actually Builds Pipeline
Security vendors invest heavily in threat research, publish a report, get some press, and then struggle to connect any of it to revenue. Here is how I would turn a research team's work into content that builds credibility and pipeline, not just a news cycle.
Read articleSamy · Sep 8, 2026
LP Communications Content: Turning Quarterly Letters Into Something Allocators Watch
Most LP communication is a compliance exercise that allocators skim once and file. Here is how I would turn the quarterly letter, the AGM and the quiet months between raises into content that actually builds conviction for the next fund.
Read articleSamy · Sep 7, 2026
Private Equity Website Content That Founders and LPs Actually Read
Most private equity websites are written for nobody in particular, a fund size, a list of logos and a paragraph about partnership. Here is how I would structure a fund's website so each of its audiences finds the page that was written for them.
Read articleSamy · Sep 7, 2026
How to Choose the Best Marketing Company for a Private Equity Firm
Picking a marketing company for a private equity firm is a hiring decision disguised as a vendor decision. Here is the scorecard I would use, the red flags that should end the call early, and how to test a firm before you sign anything.
Read articleSamy · Sep 6, 2026
Fundraising Content for Emerging Private Equity Managers Raising Fund I or II
An emerging manager is asking allocators to back a firm that barely exists yet. Here is the fundraising content I would build for a Fund I or Fund II, and why it has to start a year before the first close rather than the week the deck is ready.
Read articleSamy · Sep 5, 2026
Distributor and Dealer Enablement Content That Partners Actually Use
A manufacturer selling through distributors is competing for attention inside every partner's catalogue, and most of the content it sends them is never used. Here is how I would build enablement content that distributors and dealers actually open, share and sell with.
Read articleSamy · Sep 5, 2026
Insurance Explainer Videos People Actually Watch Before They Buy
Most insurance explainers are animated brochures that nobody finishes. Here is how I would build explainer videos that answer the real question in the first seconds, stay honest about what a policy does not cover, and sit exactly where buyers get stuck.
Read articleSamy · Sep 5, 2026
Solo GP Content Strategy: Building a Fund Brand When You Are the Whole Firm
A solo GP is the fund, the brand and the deal team in one person, which makes content both more powerful and harder to sustain. Here is the content strategy I would build for a solo GP, sized to a week that is already full.
Read articleSamy · Sep 4, 2026
Trade Show Content for Manufacturers: Getting More Than Badge Scans
A big trade show can cost a manufacturer more than the rest of the year's marketing combined, and most of the value walks out of the hall on the last afternoon. Here is the content plan I would wrap around a show, before, during and long after it.
Read articleSamy · Sep 4, 2026
Engineer-Led Content for Industrial B2B: Getting Your Best Experts on Record
In industrial B2B, the most credible voice in the company usually belongs to an engineer who would rather do anything than make content. Here is how I get engineers on record in an hour a month, without scripts, and turn that hour into content buyers trust.
Read articleSamy · Sep 4, 2026
Industrial Video Marketing: The Videos Engineers Actually Watch
Engineers research suppliers on video long before they fill in a contact form, and most industrial video gives them a corporate reel instead of an answer. Here is how I would build an industrial video library around the questions engineers actually bring.
Read articleSamy · Sep 3, 2026
Fintech Feature Launch Video: From Announcement to Adoption
A fintech feature launch usually gets a blog post, a tweet and a burst of excitement inside the company, and then most users never turn the feature on. Here is how I would plan video for a fintech feature launch so it drives adoption, handles staged rollouts and clears compliance first.
Read articleSamy · Sep 3, 2026
Insurtech Content Marketing: Selling a New Kind of Policy to a Skeptical Market
An insurtech is asking people to trust a young company with the thing they most want to be dependable, a claim paid when it matters. Here is how I would approach insurtech content marketing, from explaining the model to earning trust against century-old brands.
Read articleSamy · Sep 3, 2026
Product-Led Content for Fintechs: Letting the Product Teach
Most fintech content is generic money advice that any finance creator could have made, with the product tacked on at the end. Here is how I would build product-led content for a fintech, where every piece starts from a feature, a real money problem and the moment the product solves it.
Read articleSamy · Sep 3, 2026
Venture Capital Content Marketing: Building the Fund Founders Seek Out
In venture, the best founders choose their investors, and they choose the ones they already feel they know. Here is how I think about venture capital content marketing, from founder resources and podcasts to distribution that actually reaches the right founders.
Read articleSamy · Sep 3, 2026
Cybersecurity Product Launch Content That Security Buyers Actually Believe
Security buyers have heard every launch promise there is, and most launch content bounces straight off them. Here is how I would build a cybersecurity product launch around proof, practitioners and a longer runway than a single announcement day.
Read articleSamy · Sep 3, 2026
VC Firm Podcast Strategy: How to Run a Fund Podcast People Finish
Plenty of venture firms have a podcast and very few have one founders finish. Here is the podcast strategy I would build for a fund, from guest selection and episode structure to editing, clips and distribution that reaches founders who have never heard of you.
Read articleSamy · Sep 3, 2026
Compliance-Safe Content for Fintechs: Moving Fast Inside the Rules
Fintechs want to move fast and financial promotion rules were not written for fifteen-second videos, so content either stalls in review or slips out with claims it should not make. Here is how I would build a fintech content program that stays compliant without grinding to a halt.
Read articleSamy · Sep 2, 2026
Fintech Reels for App Installs and Activation, Not Just Views
Plenty of fintechs post Reels that get views and do nothing for the product. Here is the Instagram Reels strategy I would build for fintech product growth, with content mapped to installs and activation, careful creator partnerships and financial promotion rules taken seriously.
Read articleSamy · Sep 2, 2026
A Content Strategy for VC Platform Teams That Is More Than a Newsletter
Most venture platform teams end up running a portfolio newsletter and an events calendar, while sitting on the most useful founder resources the fund owns. Here is how I would turn a platform team into the engine of a fund's content.
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