The distribution playbook
Working notes on offers, positioning, and the content engines we build for the founders and creators we partner with. No theory we haven't shipped.
1,887 articles across every niche we serve, and counting.
Samy · Aug 31, 2026
Video Editing for Property Managers Who Need Owners to Trust Them
Property management is a trust business with two audiences, the owners who hire you and the residents who live in your buildings, and most managers make video for neither. Here is what a video editing agency should make for a property management company, and how each audience is won.
Read articleSamy · Aug 31, 2026
Working With a UGC Video Editing Agency Without Losing Authenticity
User generated content works because it looks real, and most brands ruin that the moment they start editing it. Here is what a UGC video editing agency should actually do, how to turn raw creator footage into ads without killing its credibility, and what disclosure and rights you need.
Read articleSamy · Aug 31, 2026
Video Editing for Landscapers Whose Work Is Made for Video
Landscaping transformations are some of the most satisfying content on the internet, and most landscapers either never film them or post a rushed before and after at the end. Here is what a video editing agency should make for a landscaping business, from project stories to crew content.
Read articleSamy · Aug 31, 2026
Content for High-Ticket Coaching: Earning a Big Decision Without Pressure
When a coaching program costs as much as a car, the buyer needs far more than a funnel and a sales call. Here is how I would build content for high-ticket coaching that gives prospects the depth, proof and honesty they need to make a big decision without pressure.
Read articleSamy · Aug 31, 2026
12 Questions to Ask a Cybersecurity Content Marketing Agency Before You Sign
Choosing a cybersecurity content marketing agency is hard because every pitch sounds technical and confident. These are the twelve questions I would ask, what a good answer sounds like, and the answers that should end the conversation.
Read articleSamy · Aug 31, 2026
AI Video Production for B2B Brands: Where It Helps and Where It Hurts
AI video tools can now dub, edit, generate and even present B2B videos, and some of that is genuinely useful. Here is where I think AI video production helps B2B brands, where real people and real product footage still matter, and how to handle avatars, voice cloning and disclosure.
Read articleSamy · Aug 31, 2026
Video for Medical Practices That Patients Actually Trust
Doctors are among the most trusted voices on the internet and among the least likely to be publishing, which leaves the field to people with far less expertise. Here is what a video editing agency should make for a medical practice and how to stay on the right side of privacy and accuracy.
Read articleSamy · Aug 31, 2026
Content Marketing to CISOs: Writing for the Most Skeptical Buyer in B2B
CISOs are pitched more than almost any buyer in business, and they have learned to ignore nearly all of it. Here is what actually earns a security leader's attention, from peer perspectives and board language to the practitioners who quietly shape their decisions.
Read articleSamy · Aug 30, 2026
Video Editing for Architects Whose Projects Take Years
Architecture has the best raw material of almost any profession and one of the slowest content cycles, because a single project can take years to finish. Here is what a video editing agency should do for an architecture practice, and how to publish consistently while buildings are still going up.
Read articleSamy · Aug 30, 2026
Executive Coach Marketing Content for Leaders and the People Who Hire Them
Executive coaching is bought by senior leaders and by the HR teams who vet coaches for them, and both groups are allergic to generic coaching content. Here is the content I would build for an executive coach, from LinkedIn and a leadership podcast to material HR buyers need.
Read articleSamy · Aug 30, 2026
Video Editing for Startups That Need Attention Before They Have Budget
Early stage startups need attention from customers, investors and early hires all at once, usually before they can afford a marketing team. Here is what a video editing agency should do for a startup, why the founder is the cheapest marketing channel available, and when to invest in it.
Read articleSamy · Aug 30, 2026
Manufacturing Recruitment Content: Showing People the Job Before They Apply
Manufacturers are competing hard for operators, technicians and engineers, and most recruitment marketing is a stock photo and a list of benefits. Here is how I would use real video of real work to attract people who will actually apply, show up and stay.
Read articleSamy · Aug 30, 2026
The Portfolio Company Marketing Playbook for Private Equity Operating Teams
Marketing is one of the least used levers in a value creation plan, mostly because nobody on the deal team owns it. Here is the portfolio company marketing playbook I would hand an operating partner in the first hundred days.
Read articleSamy · Aug 29, 2026
Video Editing for Churches That Want to Reach Beyond Sunday
Most churches already record a sermon every week and then let it sit as one long upload that only the congregation watches. Here is what a video editing agency should do for a church, how one sermon becomes a week of content, and how to handle it with care and on a modest budget.
Read articleSamy · Aug 29, 2026
What SaaS Founders Get Wrong When Hiring a Video Agency
Most SaaS video budgets go into product demos and launch videos, which is exactly backwards for a founder trying to build pipeline. Here is what a video editing agency should actually be producing for a SaaS founder, and why the founder is the product in early stage marketing.
Read articleSamy · Aug 29, 2026
Video Editing for Auto Repair Shops That Want to Be the Honest Mechanic
Almost everyone has a story about being overcharged by a mechanic, which means the repair shop that shows its work honestly wins customers for life. Here is what a video editing agency should make for an auto repair shop, from showing the actual problem to explaining the bill.
Read articleSamy · Aug 29, 2026
A Cybersecurity Conference Content Strategy That Outlasts the Booth
Security companies spend a fortune on conferences and come home with booth photos and a spreadsheet of badge scans. Here is how I would turn a security event into months of content, from the talk and the booth to the follow-up that sales actually needs.
Read articleSamy · Aug 29, 2026
Video Editing for EdTech Companies Selling to Teachers, Schools and Parents at Once
EdTech companies often sell to several audiences at the same time, administrators who buy, teachers who use and parents or students who judge, and most EdTech video speaks to none of them clearly. Here is what a video editing agency should make for an education technology company.
Read articleSamy · Aug 29, 2026
Video Editing for Pool Builders Selling a Big Decision
A pool is one of the largest purchases a family makes for their home, and most pool builders market it with glossy finished photos that answer none of the questions buyers actually lose sleep over. Here is what a video editing agency should make for a pool builder, from the build process to the true cost.
Read articleSamy · Aug 29, 2026
Video Editing for Gaming Brands and Studios That Players Trust
Gaming audiences are among the most engaged and most critical on the internet, and they can smell marketing instantly. Here is what a video editing agency should produce for a game studio or gaming brand, from dev logs to stream clips, and how to build a community rather than just an audience.
Read articleSamy · Aug 29, 2026
Video Editing for Hospitals and Health Systems Serving a Whole Community
Hospitals communicate with more audiences than almost any organisation, patients, families, staff, recruits and the wider community, often under intense privacy rules and public scrutiny. Here is what a video editing agency should make for a hospital or health system, at the scale they need.
Read articleSamy · Aug 29, 2026
What a Content Repurposing Agency Should Do With Everything You Already Record
Most businesses already record far more than they publish, podcasts, webinars, talks, interviews and meetings, and almost all of it is used once or never. Here is what a content repurposing agency should do with that material, and how one recording becomes weeks of content across platforms.
Read articleSamy · Aug 29, 2026
What a Private Equity Marketing Agency Should Actually Do for Your Fund
Most private equity marketing agencies sell a website refresh and a quarterly newsletter. Here is what the work should look like when the goal is LPs, founders and intermediaries who already know your name before the first call.
Read articleSamy · Aug 29, 2026
MGA Marketing Content: Winning the Brokers Before You Win the Buyers
A managing general agent lives or dies on whether brokers think of it first for a particular risk. Here is the content I would build for an MGA, from appetite guides and underwriter videos to material brokers can use with their own clients.
Read article