The distribution playbook
Working notes on offers, positioning, and the content engines we build for the founders and creators we partner with. No theory we haven't shipped.
1,887 articles across every niche we serve, and counting.
Samy · Aug 29, 2026
Faceless Video Editing, and Why I Usually Argue Against It
Faceless video, voiceover over stock footage, animation or screen recordings, is sold as a way to publish without ever being on camera. Sometimes it is exactly right. For most founders and personal brands it is the wrong trade, and here is the honest case for and against.
Read articleSamy · Aug 29, 2026
Content Marketing AI Studio: What to Expect, and What to Watch For
AI content studios promise more content, faster and cheaper, and some of that promise is real. Here is an honest guide to what a content marketing AI studio does well, where AI-made content falls short, and the questions to ask before you hand one your brand.
Read articleSamy · Aug 29, 2026
The SEC Marketing Rule and Private Equity Content: What You Can Actually Publish
The SEC Marketing Rule changed what investment advisers can say in public, and a lot of private equity content quietly runs into it. Here is a practical, plain language view of what the rule covers and how to build a content workflow your CCO will sign off.
Read articleSamy · Aug 28, 2026
AI vs Human Content Studio: An Honest Comparison From Someone Who Runs One
The choice between an AI content studio and a human one is usually framed as cheap and fast against slow and expensive, and that framing misses most of what matters. Here is an honest comparison of where each wins, what each really costs, and how to decide.
Read articleSamy · Aug 28, 2026
Video Editing for IT Consultants and MSPs Selling Something Invisible
Managed IT is sold on reliability and trust, which are invisible until something breaks, and most IT companies market with jargon and stock photos of server racks. Here is what a video editing agency should make for an IT consultancy or MSP, and how to explain technology to the owners who actually sign.
Read articleSamy · Aug 28, 2026
Video Editing for Travel Brands That Inspire and Convert
Travel is one of the most watched content categories and one of the hardest to convert, because inspiration and booking happen months apart. Here is what a video editing agency should produce for a tour operator, travel company or destination brand, and how to bridge that gap.
Read articleSamy · Aug 28, 2026
Video Editing for Hotels That Want More Direct Bookings
Hotels spend heavily on booking platform commissions and glossy brand films, while the content that actually wins direct bookings, the people, the place and the experience, goes unmade. Here is what a video editing agency should produce for a hotel or resort, and how to make it pay.
Read articleSamy · Aug 28, 2026
Content for Proprietary Deal Flow in the Lower Middle Market
Founder-owned businesses rarely read private equity press, but their owners search for answers long before they call a banker. Here is how I would build content that puts a fund in front of those owners years before a process starts.
Read articleSamy · Aug 28, 2026
Insurance Content Compliance Review Without the Endless Bottleneck
In insurance marketing, compliance review is where good content goes to wait. Here is the workflow I recommend for insurers, MGAs and agencies, agreeing the rules before anything is made, reviewing in batches, and catching the pieces review usually misses.
Read articleSamy · Aug 28, 2026
Video Editing for Fertility Clinics Where Every Viewer Is Hoping
Fertility patients research with more hope and more anxiety than almost any other kind of patient, and the content they find either helps them feel understood or makes them feel sold to. Here is what a video editing agency should make for a fertility clinic, and how to handle success rates and stories with care.
Read articleSamy · Aug 28, 2026
B2B Fintech Content Marketing for CFOs, Developers and Risk Teams
A B2B fintech sells to finance leaders, developers and risk teams at once, each with different questions and very little patience for consumer-style marketing. Here is the content I would build for a B2B fintech, from CFO explainers and developer demos to security content and a finance podcast.
Read articleSamy · Aug 28, 2026
A Content Strategy for Commercial Insurance Brokerages
A commercial brokerage is really selling advice about risk, and most brokerages market themselves as if they were selling policies. Here is the content strategy I would build for a commercial broker, built on producers, industry depth and the renewal calendar.
Read articleSamy · Aug 28, 2026
Video Editing for Pest Control Companies People Call in a Panic
Nobody researches pest control calmly, they search in a panic after seeing something scuttle across the kitchen floor, and the company that has already reassured them wins the call. Here is what a video editing agency should make for a pest control business, and how to show expertise without showing anything gross.
Read articleSamy · Aug 27, 2026
Video Editing for Course Creators Who Need Marketing, Not Just Lessons
Course creators spend months editing lessons and almost nothing on the content that sells the course, which is backwards. Here is what a video editing agency should do for a course creator, how lessons and marketing content feed each other, and how to handle results claims honestly.
Read articleSamy · Aug 27, 2026
Marketing Agency for Coaches: What to Hire For, and What to Skip
Coaches are sold more marketing services than almost anyone, from funnels and ads to appointment setters, and many engagements end in disappointment. Here is what I think a coach should actually hire a marketing agency for, the red flags to avoid, and how to judge the results.
Read articleSamy · Aug 27, 2026
Video Editing for Construction Companies That Want to Win Bids
Construction companies produce more impressive footage than almost any industry and use almost none of it. Here is what a video editing agency should do for a builder or contractor, from project progress to recruitment, and why the site team is often the best content you have.
Read articleSamy · Aug 27, 2026
Video Editing for HVAC and Home Service Companies
Home service companies win work at the worst possible moment for the customer, when something has broken and they need someone they can trust quickly. Here is what a video editing agency should produce for HVAC, plumbing and electrical businesses, and why technicians are your best marketing.
Read articleSamy · Aug 27, 2026
Turning Webinars Into Content With a Repurposing Service
Webinars take enormous effort to plan and deliver, then usually live on as a single replay link that a fraction of registrants ever open. Here is what a webinar repurposing service should do, how one session becomes weeks of content, and how to plan webinars so the content is easy to reuse.
Read articleSamy · Aug 27, 2026
What a Video Captioning Service Should Get Right, and Why Accuracy Matters
Captions used to be an accessibility afterthought, and now they decide whether most social video gets watched at all, because so much of it plays silently. Here is what a video captioning service should get right, from accuracy and timing to style and accessibility standards.
Read articleSamy · Aug 27, 2026
What to Expect From a Podcast Clipping Service
A podcast clipping service promises to turn every episode into dozens of short clips, and the difference between a good one and a bad one is almost entirely judgment. Here is what a clipping service should actually deliver, how to tell good clips from filler, and what it costs at different volumes.
Read articleSamy · Aug 26, 2026
What a YouTube Channel Management Agency Should Actually Do
YouTube channel management gets sold as everything from uploading videos to running an entire media operation, which makes it hard to know what you are buying. Here is what a channel management agency should really do, what separates it from editing, and how to judge whether one is worth it.
Read articleSamy · Aug 26, 2026
Hiring a Video Editing Agency as a Real Estate Agent
Most real estate video is listing footage that stops being useful the day the property sells. Here is what a video editing agency should actually be doing for an agent, which formats keep working after the sale, and what it should cost you each month.
Read articleSamy · Aug 26, 2026
Video Editing for Trade Schools Showing What a Skilled Career Really Looks Like
Trade schools are competing for students who have been told for years that university is the only path, and parents often need convincing as much as students. Here is what a video editing agency should make for a trade school or vocational college, and how to handle career claims honestly.
Read articleSamy · Aug 26, 2026
Video Editing for Biotech Companies Explaining Science to People Who Fund It
Biotech companies have to explain some of the most complex science in the world to investors, partners, future hires and sometimes patients, often while under strict disclosure rules. Here is what a video editing agency should make for a biotech company, and where the legal lines are.
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