The distribution playbook
Working notes on offers, positioning, and the content engines we build for the founders and creators we partner with. No theory we haven't shipped.
1,763 articles across every niche we serve, and counting.
Samy · Jun 12, 2026
Building a Content Calendar for Travel and Tourism Brands
A calendar you can actually keep beats a perfect one you abandon by week three, so here is the cadence I would build.
Read articleSamy · Jun 11, 2026
Writing Video Hooks for Healthtech Startups That Hold
The hook is where most healthtech videos die, so here is exactly how I write hooks and scripts that keep a skeptical buyer watching.
Read articleSamy · Jun 11, 2026
Why Your Podcast Needs an Executive Personal Brand, Not Just a Host
Two shows can have identical downloads and totally different business outcomes. The difference is whether the host built a recognizable personal brand or hid behind the show's logo.
Read articleSamy · Jun 11, 2026
Positioning for Authors and Speakers: Be the Go-To
Being a good author or speaker is not enough, you have to be the obvious one for a specific room, and that is a positioning job.
Read articleSamy · Jun 10, 2026
Content Marketing for Therapists and Private Practices in 2026
A real 2026 roadmap for therapists who want to fill the calendar with content instead of chasing referrals, written from inside the building.
Read articleSamy · Jun 10, 2026
A Content System for Busy Edtech Companies That Works
A content system for busy edtech companies built on one monthly shoot, so distribution runs without eating the founder's week.
Read articleSamy · Jun 10, 2026
Writing Video Hooks for Veterinarians That Hold Attention
Why most vet videos lose the viewer in three seconds, and the hook and scripting system I use to keep pet owners watching.
Read articleSamy · Jun 10, 2026
How We Built Authority Content for a Design Studio, Step by Step
A real walkthrough of the shoot day, the edit, and the 90 day results for an interior design studio that had almost no content presence.
Read articleSamy · Jun 10, 2026
A Content System for Busy Accountants and CPAs
Most CPAs do not need more time to post, they need a system that turns one hour a month into a flywheel that brings the right clients.
Read articleSamy · Jun 9, 2026
A Short-Form Video Strategy for Architects That Works
Reels and Shorts are where architects get discovered, so here is a short-form video strategy built around how you actually work.
Read articleSamy · Jun 9, 2026
LinkedIn Marketing for Authors and Speakers
LinkedIn is where the event bookers and bulk buyers actually are, here is the LinkedIn marketing for authors and speakers I would run.
Read articleSamy · Jun 8, 2026
Positioning for Veterinarians: Be the Go-To Practice
Being a great vet is not a position, it is a baseline, so here is how I would carve out a category you actually own.
Read articleSamy · Jun 8, 2026
Podcast Authority: How Coaches Win Deals Before the Call
Your best prospect already trusts someone before they call you. Here is how podcasting makes sure that someone is you, not your competitor.
Read articleSamy · Jun 8, 2026
Financial Advisors Already Have the Content, Just Not Recorded
Every client question you answer on repeat is a finished piece of content waiting to happen. You just need a system to pull it out.
Read articleSamy · Jun 6, 2026
Thought Leadership for Insurance Agents That Wins Deals
Becoming the obvious name in your category is not luck, it is a system, so here is how I would build your authority on purpose.
Read articleSamy · Jun 6, 2026
Content Marketing Mistakes Cybersecurity Firms Make
The same content failures show up in security firm after security firm. Here are the five biggest, and the system that fixes every one of them.
Read article
Samy · Jun 6, 2026
Instagram Reels Strategy for Hotels and Resorts That Books
How a boutique distribution agency builds an Instagram Reels strategy for hotels and resorts that turns one shoot a month into 30+ booking assets.
Read articleSamy · Jun 5, 2026
Content Distribution for Insurance Agents That Works
Why content distribution for insurance agents is the real lever, not creating more, and how to make one recording day reach the whole local market.
Read articleSamy · Jun 5, 2026
Thought Leadership for Construction and Contracting Firms
Being the best builder in town means nothing if nobody knows it, so here is how I would make you the name people in your market already trust.
Read articleSamy · Jun 5, 2026
Content Repurposing for Plastic and Cosmetic Surgeons
One good explanation can become twenty pieces of content, and here is how I would repurpose a single surgeon asset across every platform.
Read articleSamy · Jun 5, 2026
What the Best Content Marketing Agency for Architects Does
Most architecture firms are either invisible online or posting random project photos, so here is what great content actually looks like.
Read articleSamy · Jun 4, 2026
Done-For-You Content for Lawyers and Law Firms
Most law firms can't run content in-house, and a done-for-you engine is usually the cheaper, saner call. Here's how I'd build it.
Read articleSamy · Jun 4, 2026
Writing Hooks and Scripts for Logistics and Freight Companies Videos
How I write hooks and scripts for freight videos so a scrolling transportation manager stops, watches, and remembers your name before the rate call.
Read articleSamy · Jun 4, 2026
The Personal Branding Mistakes Costing Course Creators Sales
Your course is good. So why do launches feel harder every quarter? These are the specific branding mistakes quietly costing you enrollments.
Read article