The distribution playbook
Working notes on offers, positioning, and the content engines we build for the founders and creators we partner with. No theory we haven't shipped.
1,887 articles across every niche we serve, and counting.
Samy · Sep 3, 2026
Insurtech Content Marketing: Selling a New Kind of Policy to a Skeptical Market
An insurtech is asking people to trust a young company with the thing they most want to be dependable, a claim paid when it matters. Here is how I would approach insurtech content marketing, from explaining the model to earning trust against century-old brands.
Read articleSamy · Sep 3, 2026
Video Editing for Coworking Spaces Selling Community, Not Just Desks
Coworking spaces all have desks, coffee and fast internet, so the thing that actually sells a membership is the community and the feel of the place, which photos cannot capture. Here is what a video editing agency should make for a coworking space or flexible workspace operator.
Read articleSamy · Sep 3, 2026
Product-Led Content for Fintechs: Letting the Product Teach
Most fintech content is generic money advice that any finance creator could have made, with the product tacked on at the end. Here is how I would build product-led content for a fintech, where every piece starts from a feature, a real money problem and the moment the product solves it.
Read articleSamy · Sep 3, 2026
Venture Capital Content Marketing: Building the Fund Founders Seek Out
In venture, the best founders choose their investors, and they choose the ones they already feel they know. Here is how I think about venture capital content marketing, from founder resources and podcasts to distribution that actually reaches the right founders.
Read articleSamy · Sep 3, 2026
What a YouTube SEO Agency Should Actually Do, Beyond Tags and Keywords
YouTube SEO is often sold as tags, keyword stuffed descriptions and ranking tricks, when the things that actually decide whether a video is found are relevance, packaging and whether viewers stay. Here is what a YouTube SEO agency should really do, and what to ignore.
Read articleSamy · Sep 3, 2026
Cybersecurity Product Launch Content That Security Buyers Actually Believe
Security buyers have heard every launch promise there is, and most launch content bounces straight off them. Here is how I would build a cybersecurity product launch around proof, practitioners and a longer runway than a single announcement day.
Read articleSamy · Sep 3, 2026
VC Firm Podcast Strategy: How to Run a Fund Podcast People Finish
Plenty of venture firms have a podcast and very few have one founders finish. Here is the podcast strategy I would build for a fund, from guest selection and episode structure to editing, clips and distribution that reaches founders who have never heard of you.
Read articleSamy · Sep 3, 2026
Video Editing for Fashion Brands That Move at the Speed of Drops
Fashion brands need video that moves as fast as their collections, lookbooks, styling, drops and behind the scenes, while still building a brand people remember between launches. Here is what a video editing agency should produce for a fashion label, and how to keep up without losing identity.
Read articleSamy · Sep 3, 2026
Compliance-Safe Content for Fintechs: Moving Fast Inside the Rules
Fintechs want to move fast and financial promotion rules were not written for fifteen-second videos, so content either stalls in review or slips out with claims it should not make. Here is how I would build a fintech content program that stays compliant without grinding to a halt.
Read articleSamy · Sep 2, 2026
Fintech Reels for App Installs and Activation, Not Just Views
Plenty of fintechs post Reels that get views and do nothing for the product. Here is the Instagram Reels strategy I would build for fintech product growth, with content mapped to installs and activation, careful creator partnerships and financial promotion rules taken seriously.
Read articleSamy · Sep 2, 2026
A Content Strategy for VC Platform Teams That Is More Than a Newsletter
Most venture platform teams end up running a portfolio newsletter and an events calendar, while sitting on the most useful founder resources the fund owns. Here is how I would turn a platform team into the engine of a fund's content.
Read articleSamy · Sep 2, 2026
What an Ad Creative Editing Agency Should Actually Do for Your Paid Social
Paid social performance now depends more on creative than on targeting, and most brands run out of good ads long before they run out of budget. Here is what an ad creative editing agency should actually deliver, how testing really works, and why volume without judgment wastes money.
Read articleSamy · Sep 2, 2026
Manufacturing Content for Long Sales Cycles: Staying Present for Eighteen Months
An industrial deal can take a year or more and involve a dozen people who never meet your sales team. Here is how I would plan content for a long manufacturing sales cycle, so the supplier stays present, useful and easy to champion from first enquiry to purchase order.
Read articleSamy · Sep 2, 2026
Video Editing for Nonprofits That Want Donors to Stay
Nonprofits usually make video for fundraising appeals and annual reports, then go quiet, which is exactly when donors drift away. Here is what a video editing agency should produce for a charity or nonprofit, how to tell stories with dignity, and how to do it on a realistic budget.
Read articleSamy · Sep 2, 2026
The SME Interview Process That Gets Security Engineers on Camera Without Burning Them Out
Security companies know their engineers and researchers are their most credible voices, and most struggle to get them on camera more than once. Here is the interview process I use to get real expertise out of busy, sceptical engineers without exhausting their goodwill.
Read articleSamy · Sep 2, 2026
Insurance Content for Policyholder Retention: Filling the Silent Year
Most policyholders hear from their insurer twice a year, when the bill arrives and when something goes wrong. Here is the retention content I would build for the months in between, from onboarding and seasonal guidance to honest renewal explanations.
Read articleSamy · Sep 1, 2026
Why Operating Partners Should Be the Face of Your Private Equity Content
Deal partners usually front a fund's content, but founders trust the people who will actually help run their business. Here is why operating partners make better faces for private equity content, and how to put them on camera without eating their week.
Read articleSamy · Sep 1, 2026
Video Editing for Wealth Managers and Financial Advisers
Wealth management is built on trust and regulated heavily, which makes many firms so cautious that they say nothing useful at all. Here is what a video editing agency should produce for a wealth manager or financial adviser, and how compliance can shape content without silencing it.
Read articleSamy · Sep 1, 2026
Video Editing for Solar Companies That Want Trust, Not Just Leads
Solar is sold against a wall of scepticism, because homeowners have heard too many promises about savings. Here is what a video editing agency should produce for a solar or renewables company, how to handle savings claims honestly, and why installers make the best content.
Read articleSamy · Sep 1, 2026
Should You Hire a Personal Brand Manager, an Agency, or Neither
Founders and executives are increasingly told they need a personal brand manager, and the role means very different things depending on who is selling it. Here is what a personal brand manager should actually do, what the role costs to hire, and when an agency or a simple system is the better choice.
Read articleSamy · Sep 1, 2026
Insurance Content Marketing Agency: What Carriers, MGAs and Brokers Should Expect
Most insurance content marketing is built for individual agents, but carriers, MGAs, brokerages and insurtechs have very different problems. Here is what I think an insurance content marketing agency should actually do for each of them, and how to judge one.
Read articleSamy · Sep 1, 2026
An AI Content Workflow for Regulated Industries That Compliance Can Live With
In finance, insurance, healthcare and law, AI can speed up content enormously, and it can also invent a claim, leak a confidential document or blur who approved what. Here is the AI content workflow I would set up for a regulated business, with clear rules, review gates and records.
Read articleSamy · Sep 1, 2026
What a Cybersecurity Content Agency Should Ship You Every Month
Security companies hire content agencies and then struggle to say what they actually got for the money. Here is the monthly output I think a cybersecurity content agency should deliver, who each piece is for, and how much of your experts' time it should take.
Read articleSamy · Sep 1, 2026
Business Coach Content Strategy: Building Trust With Owners Who Have Seen It All
Business owners have been pitched by more coaches than they can count, and the ones they hire are usually the ones they have watched solve real problems. Here is the content strategy I would build for a business coach, built around owner problems, real sessions and a clear path to an offer.
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