The distribution playbook
Working notes on offers, positioning, and the content engines we build for the founders and creators we partner with. No theory we haven't shipped.
1,887 articles across every niche we serve, and counting.
Samy · Sep 7, 2026
Should You Outsource Video Editing or Hire In House
Once a company or creator is publishing regularly, the question comes up every time: hire an editor onto the team or outsource to a studio. Here is the honest comparison, the costs people forget, the management burden, and the point at which each option actually makes sense.
Read articleSamy · Sep 7, 2026
Private Equity Website Content That Founders and LPs Actually Read
Most private equity websites are written for nobody in particular, a fund size, a list of logos and a paragraph about partnership. Here is how I would structure a fund's website so each of its audiences finds the page that was written for them.
Read articleSamy · Sep 7, 2026
How to Choose the Best Marketing Company for a Private Equity Firm
Picking a marketing company for a private equity firm is a hiring decision disguised as a vendor decision. Here is the scorecard I would use, the red flags that should end the call early, and how to test a firm before you sign anything.
Read articleSamy · Sep 7, 2026
Video Editing for Food and Beverage Brands That Need Shelf Appeal Online
Food and beverage brands have a simple content problem and a hard one. People love watching food, but they rarely remember which brand made it. Here is what a video editing agency should produce for a food or drink brand, from recipes to founder stories, and how to make the brand stick.
Read articleSamy · Sep 6, 2026
What to Put in a Video Editing Contract Before You Sign Anything
Most problems between businesses and video editing agencies come from things nobody wrote down, how many revisions, who owns the footage, what happens in a busy week and how either side can leave. Here is what a video editing contract should cover, from someone who runs an editing studio.
Read articleSamy · Sep 6, 2026
Video Content for Sales Teams That Actually Gets Used in Deals
Most marketing video never reaches the sales conversations where it could make the biggest difference, and most sales teams improvise with whatever they can find. Here is what video content for sales teams should look like, how to organise it and how it shortens deals.
Read articleSamy · Sep 6, 2026
Corporate Video Editing Services That People Actually Watch
Corporate video has a reputation for being dull, long and ignored, and most of that reputation is earned in the edit. Here is what corporate video editing services should deliver for internal communications, training, recruitment and leadership, and how to make corporate video people genuinely watch.
Read articleSamy · Sep 6, 2026
Fundraising Content for Emerging Private Equity Managers Raising Fund I or II
An emerging manager is asking allocators to back a firm that barely exists yet. Here is the fundraising content I would build for a Fund I or Fund II, and why it has to start a year before the first close rather than the week the deck is ready.
Read articleSamy · Sep 6, 2026
What a Law Firm Should Expect From a Video Editing Agency
Law firm video tends to be either a stiff partner introduction nobody watches or nothing at all. Here is what actually works for firms, how professional conduct rules shape the edit, and what a video editing agency should be doing for you each month.
Read articleSamy · Sep 6, 2026
Video Editing for Chiropractors Who Want Patients to Trust Them First
Chiropractic sits in an odd spot online, with loyal patients on one side and a lot of scepticism on the other, and most clinic video makes that worse with cracking compilations and big claims. Here is what a video editing agency should actually make for a chiropractor, and what I would steer well away from.
Read articleSamy · Sep 5, 2026
Video Editing for Universities and Schools That Want Real Voices
Universities produce more expert content than almost any organisation, lectures, research, talks and events, and most of it never reaches anyone beyond the room. Here is what a video editing agency should do for a university or school, from admissions to research communication.
Read articleSamy · Sep 5, 2026
Video Editing for Amazon Sellers Who Want a Brand, Not Just a Listing
Most Amazon sellers treat video as a listing requirement, one product clip and done, while the sellers building real brands use video to win the comparison and bring customers back off the platform. Here is what a video editing agency should make for an Amazon seller.
Read articleSamy · Sep 5, 2026
Distributor and Dealer Enablement Content That Partners Actually Use
A manufacturer selling through distributors is competing for attention inside every partner's catalogue, and most of the content it sends them is never used. Here is how I would build enablement content that distributors and dealers actually open, share and sell with.
Read articleSamy · Sep 5, 2026
Insurance Explainer Videos People Actually Watch Before They Buy
Most insurance explainers are animated brochures that nobody finishes. Here is how I would build explainer videos that answer the real question in the first seconds, stay honest about what a policy does not cover, and sit exactly where buyers get stuck.
Read articleSamy · Sep 5, 2026
Solo GP Content Strategy: Building a Fund Brand When You Are the Whole Firm
A solo GP is the fund, the brand and the deal team in one person, which makes content both more powerful and harder to sustain. Here is the content strategy I would build for a solo GP, sized to a week that is already full.
Read articleSamy · Sep 4, 2026
Video Editing for Photographers Whose Clients Now Expect Video
Photographers are being pushed into video from two directions at once, clients want video deliverables and every platform now rewards video over stills. Here is what a video editing agency can do for a photography business, from behind the scenes content to growing the brand beyond the portfolio.
Read articleSamy · Sep 4, 2026
Trade Show Content for Manufacturers: Getting More Than Badge Scans
A big trade show can cost a manufacturer more than the rest of the year's marketing combined, and most of the value walks out of the hall on the last afternoon. Here is the content plan I would wrap around a show, before, during and long after it.
Read articleSamy · Sep 4, 2026
Engineer-Led Content for Industrial B2B: Getting Your Best Experts on Record
In industrial B2B, the most credible voice in the company usually belongs to an engineer who would rather do anything than make content. Here is how I get engineers on record in an hour a month, without scripts, and turn that hour into content buyers trust.
Read articleSamy · Sep 4, 2026
Video Editing for Plastic Surgeons Where Trust Is the Whole Decision
Cosmetic surgery is one of the most researched purchases a person ever makes, and most surgeon content either looks like an advert or hides behind before and after photos. Here is what a video editing agency should make for a plastic surgery practice, and where the rules draw hard lines.
Read articleSamy · Sep 4, 2026
White Label Video Editing for Marketing Agencies
Marketing agencies increasingly sell video to clients without having the editing capacity to deliver it at scale. Here is how white label video editing works, what an agency should expect from a partner, how to protect client relationships, and how to price it profitably.
Read articleSamy · Sep 4, 2026
Video Editing for Dentists Who Want New Patients, Not Just Views
Dental practices are sitting on some of the most useful video content in local business, because every patient arrives with the same handful of fears and questions. Here is what a video editing agency should make for a practice, what to avoid, and what it costs.
Read articleSamy · Sep 4, 2026
Industrial Video Marketing: The Videos Engineers Actually Watch
Engineers research suppliers on video long before they fill in a contact form, and most industrial video gives them a corporate reel instead of an answer. Here is how I would build an industrial video library around the questions engineers actually bring.
Read articleSamy · Sep 3, 2026
Video Editing for Pharmacies Where the Pharmacist Is the Most Trusted Voice
Pharmacists are among the most accessible and trusted health professionals in any community, yet most pharmacy video is promotions and product shots. Here is what a video editing agency should make for an independent pharmacy or pharmacy group, and how to stay within the rules.
Read articleSamy · Sep 3, 2026
Fintech Feature Launch Video: From Announcement to Adoption
A fintech feature launch usually gets a blog post, a tweet and a burst of excitement inside the company, and then most users never turn the feature on. Here is how I would plan video for a fintech feature launch so it drives adoption, handles staged rollouts and clears compliance first.
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