They publish $2,000 a month for earned media and published thought leadership. We publish $2,000 a month for up to 200 short-form and 30 long-form videos. Same budget, genuinely different theories of how a founder becomes known.
Everything below about Brand of a Leader comes from their own public pages, read on 24 September 2026. Check it yourself
This is the most interesting comparison on the site, because the monthly numbers happen to be identical and the strategies behind them disagree with each other.
On their site, read on 24 September 2026, Brand of a Leader publish thought leadership visibility at $2,000 a month, covering visibility strategy, earned media including podcast guest appearances, interviews, expert commentary and PR mentions, published thought leadership meaning full-length articles placed in media outlets, and cross-channel amplification including Google and AI search visibility plus ongoing LinkedIn management. They also publish one-time packages, personal brand identity at $5,700 over twelve weeks, a LinkedIn profile rebrand at $1,000 with a first draft in seven days, photoshoot curation at $4,000, a speaker kit at $4,000, a personal website at $5,000 and keynote development at $5,000. Their site uses a plain dollar sign without stating a currency code and the company publishes a Canadian headquarters, so it is worth confirming which dollar before budgeting.
And they publish something braver than any of that, which is a direct answer to whether you need video at all. Their FAQ asks whether someone who hates video needs to make videos to build a personal brand, and answers that the answer is a very simple no.
I disagree with that, obviously, and I will argue it properly below rather than waving at it, because we publish $2,000 a month for up to 200 short-form and 30 long-form videos, produced by close to 50 editors in-house in Dubai.
Their column is what Brand of a Leader publishes, ours is what we publish. Where they do not state something, the row says so instead of guessing.
| Pixel Samy Studio | Brand of a Leader | |
|---|---|---|
| Published monthly price | $2,000 a month | $2,000 a month for thought leadership visibility |
| What the retainer produces | Up to 200 short-form and 30 long-form videos, with thumbnails | Earned media, placed articles, PR mentions and LinkedIn management |
| Who owns the output | You, on your own channels | Placements sit on third party media outlets and podcasts |
| Position on video | The entire business | Their FAQ answers that you do not need to make videos to build a personal brand |
| One-time packages published | None, we run monthly | $5,700 brand identity, $5,000 website, $5,000 keynote, $4,000 speaker kit, $4,000 photoshoot, $1,000 LinkedIn rebrand |
| Client time required | Recording time, which is the real cost of our model | Published as little as three hours a month |
| Where the team sits | Close to 50 in-house editors in Dubai | Published as headquartered in Canada with global clients |
Their FAQ says you do not need to make videos to build a personal brand, and I want to argue with that properly rather than dismiss it, because it is a defensible position and they are not fools.
The case for it is real. Plenty of respected people built authority through writing, speaking and press without ever posting a clip, and if your audience is a few hundred senior buyers who read one industry publication, a well placed article genuinely does more than a month of shorts.
Here is where I think it stops being true. Discovery has moved. A founder who is written about but never seen is now a name without a face, and the gap between people who feel like they know you and people who have read about you is enormous when it comes to inbound. Video is the only format that closes it at scale, because it carries how you think, how you pause, whether you are actually sure of what you are saying.
So the fair summary is that they are right about authority and I think they are wrong about familiarity, and most founders need both. At the end of the day, if you are choosing on this axis alone, ask whether your problem is that people do not respect you yet, or that people do not know you exist. Those need different medicine.
Their site says something that most agencies in this industry would never put in writing, which is that you cannot fully outsource this, and that while the moving parts and execution can be handed over, the expert insights and the personal stories have to come from you.
That is completely correct and it applies to us just as much.
We can take a recording and turn it into two hundred pieces. We cannot make you interesting, we cannot invent your opinions, and we cannot manufacture the specific stories that make a founder worth following. If what goes into the microphone is generic, what comes out is two hundred generic pieces, which is worse than silence because it uses up the attention you had.
The practical version of this is that the founders who get the most out of our model are the ones who treat recording as thinking out loud about things they actually believe, rather than reciting content pillars. That is not a production variable, it is a you variable, and any studio that tells you otherwise is selling.
Their published client commitment is as little as three hours a month, or around forty five minutes a week, which is a genuinely attractive number for a busy executive.
Ours is higher and I am not going to hide it. To fill a ceiling of thirty long-form pieces and two hundred shorts, you need to record. Realistically that is one focused half day a month, or a weekly recording rhythm, and if that does not happen, nothing downstream happens either.
That is the honest cost of owned video. The upside is that the half day produces an archive you keep forever, on channels you own, that keeps working long after the month ends.
So the trade is fairly clean. Their model asks for less of your time and gives you fewer, more credible moments that somebody else publishes. Ours asks for more of your time and gives you a large, owned, compounding library. Which of those is worth more depends entirely on whether your calendar or your visibility is the scarcer resource, and only you know that.
Here is the part where I stop competing with them, because the combination is better than either.
Earned media work includes podcast guest appearances and interviews. Those are recordings. Almost nobody uses them properly. A founder does twelve guest appearances in a year, each one an hour of them being asked good questions by someone who prepared, and then those episodes sit on somebody else's channel and quietly disappear.
That footage is the single most underused asset in personal branding. It is you at your most articulate, already recorded, already cleared, and it can produce clips for months.
So the structure I would actually recommend to a founder with four thousand a month is to buy both halves. Let a thought leadership agency book the interviews and place the articles, and let a production studio turn every one of those recordings into owned content, which is exactly what our short-form video editing work is for.
And if there is only two thousand, then pick based on the bottleneck, not on which page sounded more convincing.
Three questions, and they are not the ones most people ask.
First, what does success look like in month six, stated as something countable. Placed articles, guest appearances, published videos, inbound conversations. Any agency that answers this vaguely is planning to report on effort rather than outcome.
Second, what happens to the assets if I leave. With owned video the archive stays yours. With placements you keep the credibility but not the platform, which is fine, it is just worth knowing going in.
Third, and most important, how much of my own time does this actually need. They publish three hours a month. We need recording time and I would rather say so now than have you discover it in week three.
The founders who waste money in this category are almost always the ones who bought a service whose time requirements did not match their life, and then blamed the strategy.
The useful version of this page, because a comparison where the other studio never wins is a comparison nobody believes.
Go with Brand of a Leader when credibility is the bottleneck rather than visibility, which is a real and common situation, especially for executives selling into conservative industries where a byline in a known publication opens doors that a thousand short videos will not.
They are also the honest answer if you genuinely will not get in front of a camera. Our model collapses without recordings, and a founder who cannot or will not record is better served by a service built around interviews, ghostwriting and placement, where their published three hours a month is a realistic ask.
Come to us when you are willing to talk on camera and the problem is that not enough people have encountered you.
Earned media is powerful and slow, and it produces a handful of moments a year that you do not control. Video volume produces hundreds of moments a month that you own, and our $2,000 covers up to 200 short-form and 30 long-form pieces, which is the structure our content flywheel is built around.
Ohh My Brand publish a full personal branding menu, from a $900 complete journey to $1,900 a month for PR. We publish $2,000 a month for 200 short-form and 30 long-form videos. Most founders eventually need both halves.
Both of us build a content operation around a founder rather than selling loose edits. The differences are in what gets published, what it costs, and who is actually in the building doing the work.
Kurogo build a founder's whole public profile including PR, ghostwriting and podcast bookings. We build and run the video engine underneath a founder brand. Most people need one of these far more than the other.
Vidpros sells you a dedicated editor's hours every workday. We sell a finished content operation with a volume ceiling on top. Here is the honest split, with both sets of published numbers.
If your problem is that people do not respect you yet, buy the press. If it is that people do not know you exist, that is the one I can help with. So yeah. That's my way of saying it.