Content that travels as far as your San Jose company already does
You sell into the US from Costa Rica every day. Your content should reach just as far. We build the short-form engine that puts your San Jose founder voice in front of the markets you actually serve.
San Jose sits at the center of Costa Rica's economy, and that economy is built on punching above its size. Free trade zones around Escazu and Heredia hold nearshore development teams, fintech operators and medical device makers serving US and Latin American clients in the same time zone. Outside the office parks you have ecotourism brands, specialty coffee exporters and pura vida lifestyle products with real international demand. What almost none of these have is a consistent founder presence on the platforms where deals and trust actually form now. A Tico company can deliver world-class work and stay invisible because the founder never shows up on LinkedIn or YouTube. Distribution matters here precisely because the buyers are not local. We turn what a San Jose founder already knows into short-form content and push it to where the customers live.
Reach compounding once the engine is running on cadence.
I get exactly where you're stuck
San Jose runs on companies that look local and sell global. Nearshore dev shops, fintech teams, ecotourism brands, coffee exporters. The product crosses borders, the founder voice usually does not. We fix that, building a steady short-form and distribution engine so the person behind a San Jose company gets seen in the same markets the business already wins in.
Your buyers are abroad, your voice is not
Most San Jose companies sell into the US and the rest of Latin America. The work ships across borders fine. The founder presence stays stuck at the office in Escazu. When a US buyer searches you, they find a clean site and no human, so they go with someone louder.
Nearshore is a crowded pitch
Every dev shop and BPO in the country says the same thing about time zones and bilingual talent. Pitches blur together. Without a founder who actually shows up with a point of view, you are just another logo on a procurement shortlist, competing only on rate.
Great work, zero proof anyone can see
You have delivered for serious clients but it lives under NDA or buried in case study PDFs nobody opens. None of it travels. A prospect cannot feel your competence from a contact form, and you have no public track record doing the convincing for you while you sleep.
The engine, step by step
- 01
Map your real market
We pin down who actually buys from your San Jose company, which is rarely Costa Rica itself, and which platforms those buyers trust. The whole engine gets built backward from them.
- 02
Pull the founder POV
A few focused calls to extract what you genuinely know about your sector, nearshore, fintech, tourism or otherwise. Real opinions, real stories, no recycled LinkedIn platitudes.
- 03
Produce and cut weekly
We turn your raw recordings into a steady run of short-form, edited tight, captioned bilingual where it helps, ready to post without you touching an editor.
- 04
Distribute and tighten
We place clips across platforms, watch what your foreign buyers actually engage with, and feed that back into the next batch. The engine gets sharper every month.
The system behind the content
One shoot day turning into a stack of assets every month.
Build for the buyer's feed, in their language
Your customers scroll in English and Spanish, often from the US. We script and cut short-form that reads native to both, so a Miami or Austin buyer feels like you are one of them, not an offshore vendor they have to manage at a distance.
Turn delivery into demand
You already solve hard problems for clients every week. We mine those for content, the decisions, the trade-offs, the saves, and turn them into clips that prove competence instead of claiming it. That is far stronger than any nearshore sales deck.
One founder voice, many platforms
We run a single recording rhythm with you, then distribute across LinkedIn, YouTube and short video so the same San Jose POV shows up wherever your buyer happens to be researching. You record once, we cut and place the rest.
With the engine vs going it alone
- A bilingual founder presence that reaches your real US and LatAm buyers
- Content that proves your nearshore competence instead of just claiming it
- A weekly rhythm you sustain in a couple of hours, not a content job
- Distribution aimed at the markets you sell into, not your home market
- World-class delivery that stays invisible behind NDAs and PDFs
- Competing on rate because nothing else sets you apart
- A founder who never shows up where foreign buyers research
- Sporadic posting that dies the week you get busy with client work
Short-form pieces shipped monthly
Reach into the US and LatAm markets you sell to
Your weekly time on camera, we handle the rest
To a visible, compounding founder presence
I keep meeting San Jose founders who run genuinely impressive companies. A dev team in Heredia shipping for US startups. A fintech operator handling rails most American companies could not build. A tourism brand that turns one trip into a customer for life. And almost none of them are visible to the people who would happily pay them. The talent is here, the time zone is here, the English is here. What is missing is the founder stepping into the feed. The instinct in Costa Rica is to let the work speak, very pura vida, no need to shout. But your buyers are in another country, scrolling, comparing, and they cannot hear work that stays quiet. My job is to take what you already carry around in your head about your market and turn it into a steady stream of short-form that does the reaching for you. You stay focused on delivery. The content goes out and finds the people you already know how to serve.
The kind of result I'm after
When a San Jose founder starts showing up consistently, the first thing that shifts is inbound from abroad. Prospects arrive already warm, having watched a dozen clips, so the rate conversation gets easier and the procurement-shortlist grind eases off. Sales cycles shorten because trust is built before the first call. Over a few months a founder typically goes from invisible to the name a foreign buyer brings up unprompted. No vanity numbers, just buyers who arrive convinced.
For San Jose we run the full engine. Founder POV extraction tuned to nearshore, fintech and lifestyle brands. Bilingual short-form scripting and editing in English and Spanish. Multi-platform distribution across LinkedIn, YouTube and short video aimed at your actual buyers abroad. Weekly production rhythm so output never stalls when client work spikes. Performance review tied to engagement from the markets you sell into, not vanity local reach. Everything is remote and built around your delivery calendar, so the content engine runs alongside the company without competing for your team's hours.