Content built for how Barcelona actually buys and shares
We run the content engine for Barcelona founders and creators across design, travel-tech, mobile and consumer apps. Remote studio, hands on every clip.
Barcelona is two markets stacked on top of each other. There is the local Catalan and Spanish audience, proud of its design culture, food and football, and there is the global tech crowd that flies in for Mobile World Congress, 4YFN and the steady stream of product launches out of 22@. If your content only talks to one of them, you leave the other on the table. Distribution matters more here than founders expect, because attention is fragmented across Instagram, TikTok, LinkedIn and YouTube, and a Barcelona buyer will judge your studio on the polish of the first three seconds. We make content that travels across those layers, so a travel-tech founder reaches both a Spanish consumer and an English-speaking VC without sounding like two different companies. Volume plus taste, that is the whole game in this city.
Reach compounding once the engine is running on cadence.
I get exactly where you're stuck
Barcelona runs on design sensibility and a startup scene that punches above the city's size, from Glovo and Wallapop to TravelPerk and the Mobile World Congress crowd. People here have taste and a low tolerance for cheap-looking content. We make short-form that respects that, then push it across the platforms your buyers and your hires actually live on.
You look great in a deck, invisible in the feed
Barcelona is full of beautifully designed brands that go quiet the moment the launch is over. Your Behance is gorgeous and your TikTok is empty. We turn the design instinct you already have into a weekly stream of short-form that keeps you in front of people between the big moments.
Two languages, one budget
Selling to a Catalan or Spanish consumer and an English-speaking investor or partner usually means doing everything twice, badly. We build one content system that flexes across languages instead of forcing you to choose, so the local market and the global tech crowd both feel spoken to.
MWC spikes, then nothing
A lot of Barcelona companies pour everything into Mobile World Congress week and then disappear for eleven months. That spike fades fast. We keep a steady cadence running year round so the attention you earn in February is still compounding in October.
The engine, step by step
- 01
Map your two audiences
We figure out who actually moves your business, the local Spanish consumer, the global SaaS buyer, the design-conscious hire, and which platforms each one trusts. Barcelona almost always has at least two, and they want different things.
- 02
Build the angle bank
We pull the stories worth telling out of your product, your founder POV and your sector, then turn them into a backlog of hooks. No staring at a blank calendar the week before MWC.
- 03
Produce in batches
We shoot and edit in tight cycles so you get a stack of short-form at once, not a trickle. Design-grade cuts, captions that work across languages, ready to ship.
- 04
Distribute and read the data
We post natively per platform, watch what the Barcelona and the global audience actually respond to, and feed that back into the next batch. The engine gets sharper every cycle.
The system behind the content
One shoot day turning into a stack of assets every month.
Design-first short-form
Barcelona will forgive a slow product before it forgives ugly content. We treat type, pace and color as seriously as the script, so your clips look like they belong in a city that exports design talent. The taste is the moat here, not an afterthought.
Built for fragmented attention
Your consumer is on TikTok and Instagram, your B2B buyer is on LinkedIn, your hires are on YouTube. We cut one shoot into formats that fit each of those instead of posting the same vertical everywhere and hoping. The platform decides the edit, not your convenience.
Language layers, not duplicates
We script so the core idea works in Catalan, Spanish and English without three separate productions. That keeps the local market and the international tech scene reading the same brand, which is exactly how Barcelona companies grow past the city.
With the engine vs going it alone
- A weekly cadence that does not vanish after MWC week
- Content that respects the city's design standards
- One system that flexes across Catalan, Spanish and English
- Native distribution per platform, not copy-paste posting
- Big launch spikes followed by months of silence
- Beautiful brand deck, dead social feed
- Paying twice to reach local and global audiences
- Guessing which platform your buyers actually use
Posting cadence vs before
Languages one system can serve
Steady output, not one MWC spike
Clips per quarter, batched
I keep meeting Barcelona founders who have impeccable taste and almost no consistent output. The design culture here is real, you feel it in the cafes, the studios, the way people talk about a product launch. But taste without volume just means a handful of gorgeous posts a year. Meanwhile the city is a magnet for the whole tech world every spring, and that crowd judges you fast and moves on faster. My view is simple. Barcelona companies do not have a quality problem, they have a frequency and a distribution problem. So we keep the design standard you already care about and we wrap a real engine around it, weekly short-form that speaks to the local market and the international one at the same time. That is how a company here stops being a beautiful secret and starts being the obvious choice, both in the city and on the stage when the world shows up.
The kind of result I'm after
What good looks like here is a feed that no longer goes dark between launches and clips that carry across languages without a second production. Founders tell us the difference shows up as inbound that mentions a specific video, hires who arrive already sold on the brand, and a Mobile World Congress week that builds on momentum instead of starting from zero. The numbers follow the consistency, but the first thing people notice is that the brand finally looks as sharp in the feed as it does in the deck.
For Barcelona we run short-form video as the core, scripted around your two audiences and cut to a design standard the city expects. We layer in founder POV content for LinkedIn, consumer-facing edits for TikTok and Instagram, and longer YouTube pieces when the story needs room. We handle captions and framing across Catalan, Spanish and English, we batch production so you are never scrambling, and we distribute natively per platform. We also build a backlog of angles so your calendar is full before the next launch or MWC cycle, not the night before it.