The distribution playbook
Working notes on offers, positioning, and the content engines we build for the founders and creators we partner with. No theory we haven't shipped.
1,763 articles across every niche we serve, and counting.
Samy · Mar 1, 2023
Why the SaaS Founder Has to Be the Brand, Not the Logo
A better product does not win the deal if the other founder has a face and a following and you have a logo. Here is how to fix that.
Read articleSamy · Feb 27, 2023
Founder as the Brand: The Real Moat for Course Creators
Your curriculum can be copied in a weekend. Your specific voice, story, and framework cannot. Here is why that changes everything.
Read articleSamy · Feb 26, 2023
Why Nobody Trusts a Chiropractic Logo Anymore
Patients do not pick a spine doctor off a nice logo. They pick a face they already trust from a video, so your clinic needs one.
Read articleSamy · Feb 25, 2023
Executive Personal Branding for SaaS Founders Who Feel Invisible
Your product can be better and you can still lose the deal. Here is the mechanical case for why the founder, not the logo, has to become the trusted name.
Read articleSamy · Feb 25, 2023
How We Built a Law Firm Founder Into a Name Clients Trust
A real, month by month walkthrough of turning one lawyer's client answers into a content engine that changed his intake numbers.
Read articleSamy · Feb 23, 2023
How Trainers Become The Go-To Name In Their Market
In every city there is one trainer everyone mentions first. Here is the actual mechanism that gets a coach to that spot.
Read articleSamy · Feb 21, 2023
The Authority Ladder Every Author and Speaker Climbs (or Doesn't)
Credibility, current thinking, pattern recognition, default reference. Here's the four-stage blueprint and how to actually move up it.
Read articleSamy · Feb 21, 2023
The YouTube Authority Playbook for Fitness Coaches and Trainers
Short-form gets you seen. Long-form gets you trusted. Here's how trainers turn YouTube into a real client pipeline.
Read articleSamy · Feb 18, 2023
The Real ROI of Personal Branding for Interior Designers
Personal branding is not a vibe, it is a pricing lever, a lead filter, and a referral multiplier with a real number attached to each one.
Read articleSamy · Feb 15, 2023
From Invisible to Authority: A Playbook for Financial Advisors
Why the best financial advisors are not the smartest in the room, they are just the most visible, and how to fix that with a real content engine.
Read articleSamy · Feb 9, 2023
5 Personal Branding Mistakes Accountants and CPAs Keep Making
Cleaner books and faster turnaround still lose the referral to the competitor who posts every week. Here are the five mistakes quietly costing CPA firms their visibility.
Read articleSamy · Feb 9, 2023
Should Your Med Spa Hire an Agency for Personal Branding
Doing it yourself works until it does not. Here is how to know when a med spa owner should bring in an agency for personal branding, and what to actually look for.
Read articleSamy · Feb 8, 2023
Reputation and Content Strategy: The New Due Diligence for Advisors
Clients research you online before a first call. Your content is the reputation evidence they actually see.
Read articleSamy · Feb 7, 2023
Why SaaS Founders Need Video Before Their Next Feature Launch
Your competitor's founder posts a 90 second video and books more demos than your entire launch announcement. Here is why video specifically builds authority text cannot.
Read articleSamy · Feb 4, 2023
How SaaS Founders Become the Go To Expert in Their Category
Being the smartest founder in the room does not make you the go to expert. Here is the sequencing that actually claims the position before a competitor does.
Read articleSamy · Feb 3, 2023
How Real Estate Agents Become the Go-To Expert in Their Market
There is always one agent everyone in a market names first. Here is exactly how that reputation gets built, and how you can be the one people name.
Read articleSamy · Feb 2, 2023
Why a Podcast Sells Your Course Before the Cart Even Opens
Course launches spike and decay. A podcast builds trust that keeps selling long after you hit publish, if you build the back half correctly.
Read articleSamy · Feb 1, 2023
Your Practice Logo Never Earns Trust. Your Face Might.
A polished practice logo photographs well and converts nothing. Here is why the dentist's own face has to be the brand, not the clinic name.
Read articleSamy · Jan 31, 2023
Executive Branding: The Real Trust Layer for Fintech Founders
In fintech, buyers and regulators trust people, not logos. Here is why executive personal branding is a risk reduction strategy, not vanity content.
Read articleSamy · Jan 30, 2023
Why Video Is the Fastest Way for a B2B Agency to Build Authority
Your agency's case studies are not moving deals anymore. Here is why video, not another deck, is what makes prospects pick you before the first call.
Read articleSamy · Jan 30, 2023
How We Actually Built Authority Content for a B2B Agency Founder
A behind-the-scenes look at the exact system we used to turn one agency founder's expertise into a monthly content engine.
Read articleSamy · Jan 29, 2023
Your Practice Has a Logo. Patients Trust Your Personal Brand
Patients do not fall in love with practice branding, they trust a specific person. Here is how doctors build a personal brand that drives bookings.
Read articleSamy · Jan 25, 2023
Should a Fitness Coach Hire an Agency for Personal Branding
Editing your own reels at 11pm isn't a strategy. Here's how to know when and how to hire the right agency instead.
Read articleSamy · Jan 24, 2023
The Trust Economy: How Content Books Clients Before the Call
Skill is table stakes in fitness coaching. Trust, built through consistent content, is the real currency that decides who gets booked.
Read article